Moray & Agnew is pleased to have advised Dubai-based Amaar Jewels on the acquisition of the business and assets of national jewellery retailer Secrets Shhh (now rebranded as ‘Secrets by Amaar’) from its administrators, FTI Consulting.
Amaar Jewels is a United Arab Emirates-headquartered high-end jewellery group. This transaction has provided an opportunity for Amaar Jewels to expand its business into the Australian market.
Following the Secrets group’s voluntary administration in December 2025, our corporate team worked to a compressed timetable to incorporate the Australian buyer entity, negotiate the sale documentation through to completion, and facilitate assignments of lease for 16 prominent retail stores across Queensland, New South Wales, Victoria and Western Australia.
The transaction preserved employment for more than 100 staff and secures the future of a well-known Australian retail brand under new international ownership.
The Moray & Agnew team leading this transaction comprised Phillip Grundy (Partner), along with Abraham Isac (Senior Associate) and Rebecca Durso (Associate). The Corporate team was also supported by Radhika Kanhai (Partner – Insolvency) and Russell Krupp (Partner – Tax).
